"Whilst many focus on heritage and history as inspiration for their work, we proudly look forward for ours. From concepts backed by science, brand new ingredients and compounds through to all-together unexplored experiences, we're different and proud."

Creative Director

Samuel

Born into a creative family, Sam has spent over 10 years designing luxury products, and working alongside brands within the automotive world.

His love for sensory experiences started at a very young age with music and audio, eventually leading him to explore the alluring world of fragrance.

Growing frustrated by the lack of transparency and authenticity within the industry, the chance to create his own fragrance was an opportunity to good to pass up.

Gabriella

Originally hailing from South Africa, Gabriella has journeyed across continents before making the UK her home in 2020.

At 24, she's dabbled in expert wines in Southern Australia, is a published author, and a talented artist.

With a deep passion for creativity, her experience with high-end perfume brands within the retail space inspired her to dive into the art of fragrance creation.