Samuel - Co Founder
A self-taught perfumer, product designer and entrepreneur, Samuel's craving for sensory experiences began at a very young age. Firstly with music and sound, and eventually leading him to explore the alluring world of fragrance.
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As a member of the estimated 4% population who experience synaesthesia, the relation between colour, sound and scent have formed a pivotal part in the creation process.
Originally hailing from Johannesburg, South Africa, Gabriella has journeyed across continents before making the UK her home in 2020, meeting Samuel shortly after.
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At 25, she's dabbled in expert wines in Southern Australia, is a published author, and a talented artist. With a deep passion for creativity, her experience with high-end perfume brands within the retail space inspired her to dive into the art of fragrance creation.
