Born 2022 in the history-steeped town of Stratford-upon-Avon, we chose to write a new story. What began as a bespoke atelier for the discerning few quickly evolved into a singular mission: to dismantle the industry's obsession with the past, and design for your tomorrow.
All The World's a Stage.
William Shakespeare - Famously born in our hometown of Stratford-Upon-Avon.
Our Vision of Future
Synaesthetic Design
Scent should be felt, seen and heard. Our fragrances are designed to explore a multi-sensory reality, translating texture, colour, and sound into aroma, using our founders unique form of Synaesthesia.
AromaSpace Technology
AromaSpace technology combines the headspace process with intuitive ingredient selection. In the same way a camera views the visible world, AromaSpace recreates the exact scent of rare or unextractable ingredients using advanced molecular analysis.
Upcycled Innovation
Luxury does not need to cost the earth. We utilise premium upcycled ingredients, reclaiming precious materials from other processes and altogether different industries.
Radical Transparency
Nothing in our collection exists by chance. From the tactile experience of our packaging to the ingredients chosen for our formulas, every element is deliberately selected to serve the whole experience.
A Global Love Affair
Fiercely British values, distilled through the senses of a world-traveller.
Samuel - Creative Director & Co-Founder
A Lifetime Dedication
A self-taught perfumer, product designer and entrepreneur, Samuel's craving for sensory experiences began at a very young age. Firstly with music and sound, and eventually leading him to explore the alluring world of fragrance.
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As a member of the estimated 4% population who experience synaesthesia, the relation between colour, sound and scent have formed a pivotal part in the creation process.
Gabriella - Co-Founder
A Labour of Love
Originally hailing from Johannesburg, South Africa, Gabriella has journeyed across continents before making the UK her home in 2020, meeting Samuel shortly after.
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At 25, she's dabbled in expert wines in Southern Australia, is a published author, and a talented artist. With a deep passion for creativity, her experience with high-end perfume brands within the retail space inspired her to dive into the art of fragrance creation.